COURSE DESCRIPTION
Enter the dynamic world of trademark law where brand identity meets legal protection in an increasingly competitive marketplace where intellectual property rights determine commercial success. This foundational program provides essential guidance on trademark selection, registration, and enforcement strategies. Master the fundamental concepts that drive effective brand protection in today's global economy where trademarks represent significant business assets.
- Understand trademark selection criteria and clearance procedures that minimize infringement risks
- Navigate USPTO registration procedures including application strategies and examination responses
- Address trademark strength and distinctiveness factors affecting protection scope and enforcement options
- Design trademark monitoring and enforcement programs that preserve brand value and market exclusivity
Speaker:
Marc Bernstein is a partner in the Employment Law Department at Paul Hastings. Marc has a broad-based employment litigation practice, with a focus on litigation of trade secrets, covenants not to compete, unfair competition and related business tort claims. Marc litigates a wide range of employment matters, including wage and hour class actions, employment discrimination, wrongful discharge, breach of contract and ERISA litigation. Marc also has extensive experience counseling multinational financial services corporations. His experience includes over 14 years as associate general counsel at American International Group, Inc., where he headed the company’s Labor and Employment legal group and was the senior employment lawyer advising management regarding employment issues.